KENNESAW, Ga. | Feb 4, 2026

Eight weeks later, the KSU alum and military spouse walked across the graduation stage with a clearer path forward for PinConnect, her startup designed to make in-person networking more meaningful.
Andrews was a participant in the inaugural cohort of STRIVE, an acronym for Startup Training Resources to Inspire Veteran Entrepreneurship, a free program offered by the Michael J. Coles College of Business at KSU in partnership with Syracuse University Institute for Veterans and Military Families, designed to help veterans and their families succeed in entrepreneurship.
鈥淚 signed up for the program to gain deeper insight into the practical steps required to transform a business idea into a viable, real-world solution,鈥 said Andrews, who was able to refine a business for PinConnect, buttons with a code that allow attendees at networking events to easily connect with each other. 鈥淲hile I had a strong concept and vision, I wanted guidance on validation, strategy, execution and scalability.鈥
The program recently concluded with a graduation ceremony that brought together local entrepreneurship stakeholders, including representatives from the Small Business Development Center, HatchBridge business incubator and KSU鈥檚 Family Enterprise Center. All graduates pitched their business concept and received feedback from partners.
鈥淓ntrepreneurship is an action sport,鈥 said Steven Phelan, a professor of entrepreneurship in the Coles College of Business who leads the program. 鈥淚t鈥檚 not just something you talk about. It鈥檚 something you do and so the program is designed to help participants take steps to move their ideas forward each week.鈥
Phelan says the eight-week program was created to address a gap in existing transition programs for veterans. Programs like the military鈥檚 Transition Assistance Program introduces entrepreneurship, however Phelan said the STRIVE program is designed to be more in-depth, offering more hands-on applications.
Participants met weekly at HatchBridge, a community incubator, to explore topics such as idea generation, marketing and legal considerations. Each session required participants to create an action plan and report back on what they accomplished.
Phelan added that one of the program鈥檚 most valuable outcomes was the sense of community that developed among participants.
鈥淭hey were talking in the parking lot after class and meeting outside of structured time,鈥 he said. 鈥淭hat鈥檚 a really good sign. They built relationships that will continue after the program ends.鈥
Like most participants, Andrews said she now has a clearer path forward for PinConnect.
鈥淥ne of my biggest takeaways is realizing that it鈥檚 okay not to have everything figured out at the beginning,鈥 Andrews said. 鈥淩ather than waiting for perfection, I learned the importance of taking initiative and learning through action.鈥
STRIVE will return in Fall 2026. Veterans and eligible family members interested in future cohorts are encouraged to through the STRIVE program webpage.
鈥 Story by Christin Senior
Photos provided
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